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Trademarks serve about the same purpose today as they did in the days of the guilds. By placing your mark
on your products, you allow the consumer to distinguish your goods from shoddy imitations. Selecting a
trademark to represent your product (or service) is one of the most important steps you will take in creating
a successful business. The trademark should clearly distinguish your company and/or product from its
competition; and yet it should also imply or suggest desirable qualities or characteristics of your product. |
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